Im the brand

I am
        the
               brand
 

Creative Industries

What are the creative industries? I view every industry as creative, and there are opportunities for creativity everywhere. To create a new look or feel can help you to stand out from the crowd, just like these wacky cake designs, which catch the customers attention. Uniquely designed cakes bring individuality to the market place.  

Things that make me different (My USP's)

• Multilingual

I come from a multicultural city – Shanghai. This city boasts an inclusive and open culture where eastern and western civilisations meet and form a unique economic and cultural landscape. A diverse cultural environment has granted me linguistic talent. I can speak Chinese (mandarin), Shanghaiese, and English.  Speak both languages enable me to be open to jobs in the English speaking world as well as China, or even working for foreign companies in China and vice verse.

 

(Suzanne Kennedy, 2011)

• Available worldwide

China is an exiting place to do business. The creative industries market in China, whether in film, TV, animation, performing arts, design, publishing or music, is expected to grow rapidly.(Marco Forgione, 2012) Although from my experience moving to the uk I can say that I would relish an opportunity to adapt and thrive in a completely new culture and marketplace.  Growth in China has helped me to understand the market needs and the trend of popularities. For example, Sina weibo is the biggest microblogging service in China and now has 300,000,000 registered users.(Duncan Hewitt,2012) As a loyal fan of sina weibo, I’m blogging every day and use the platform to discuss hot topics. I have managed to accumulate nearly 1000 fans. Here is my Weibo link:

http://weibo.com/ccwilliams

 

(RB Worldwide, no date)

• Rich work experience

Like many people I am a hard worker but what sets me aside is the variety of work experience.

I was an assistant manager trainee in one of the top companies in the world - General Electric where i worked under intense pressure with pharmaceuticals. This forced me to develop skills to handle stress and maintain harmonious relationships with my colleagues. I was also an assistant manager at the Down Under coffee shop, this gave me independence as i was often left alone to run the place. Currently, I’m a student ambassador of Worcester University, this role gives me a positive buzz when helping new or prospective students and representing my university.

 

 

Brunel University London. (2013)

 

 

• Personality

Every brand has a personality as every person has a personality. If I were to match my personality to a brand’s personality I would chose emirates. Firstly, it is international and adopting a global community. Secondly, it is innovate and brave to face the challenges. For example, while most of the world’s airlines have spent the past year slashing costs and trimming services. Emirates emphasises quality and value.(Rafi-uddin Shikoh, 2005)

Reference
 
Rafi-uddin Shikoh. (2005) Global Branding the Emirates Way. Dinar standard. [online] Available from: http://dinarstandard.com/marketing/global-branding-the-emirates-way/ [Accessed 10th September 2012].

Marco Forgione (2012) The creative industries in China [online] International Visual Communications Association. Available from : http://www.ivca.org/ivca/live/news/2010/develop-your-business-in-china-join-the-ivca-trade-mission-to-shanghai/IVCA_Report_-_The_Creative_Industries_in_China.pdf [Accessed 9th September 2012]

Duncan Hewitt. (1st August 2012) Weibo brings change to China. BBC News. [Online] Available from: http://www.bbc.co.uk/news/magazine-18887804 [Accessed 10th September 2012]

Local Government (2009) where are the creative industries? [Online] Available from:  http://sitetest.idea.gov.uk/idk/core/page.do?pageId=10079557  [Accessed 10th September 2012]

Suzanne Kennedy.(2011) Drupal 7 Multilingual: What's new in i18n. [online] Available from: http://evolvingweb.ca/fr/story/drupal-7-multilingual-whats-new-i18n [Accessed 10th September 2012] 
 
RB Worldwide. (no date) Operations around the world.[online] Available from: http://www.rb.com/rb-worldwide/operations-around-the-world/canada [Accessed 11th September 2012]
 
Brunel University London. (2013) The Postgraduate Taught Experience Survey 2013. .[online] Available from: http://www.brunel.ac.uk/services/graduate-school/news-and-events/news/ne_274621[Accessed 11th September 2012]